What I Do
My work involves discovering new ideas for brands, new ways to make them relevant to more people, new tactics to get them noticed at more efficient cost, and new initiatives to engage customers and employees.
I help products, companies and management teams differentiate, grow sales and expand markets. I motivate teams by aligning business strategy with brand strategy and making every role a relevant and rewarding part of building brand value.
I offer unique expertise in digital marketing and help companies integrate both traditional and new media to help brands interactively engage their audiences.