I have helped over 150 brands – from start-ups to Fortune 500 companies – locally, nationally and internationally increase the return on their investments in marketing, advertising, brand positioning and corporate communications. Examples include:
- I branded the Next G mobile network for Telstra, the leading Australian telecommunications company, developed the marketing strategy and helped Telstra grow first-year 3-G market share from 0% to 44% and increase mobile revenue by 13.9%.
- By developing and integrating branding, marketing, advertising and sales plans for Colorado-based Craters & Freighters, I helped them achieve impressive first quarter 2011 revenue growth.
- I branded the backup technology company, incriptus, and developed their marketing strategy which has positioned them for global expansion in their first year.
- By applying market insights with new communication concepts, I helped Qwest achieve a 1,000% ROI on direct mail and improved Telstra’s outbound calling success from 8% to 16%.
- I have developed communications initiatives that have exceeded objectives for such diverse companies as Fidelity Investments, Sun Microsystems, American Indian College Fund, YWCA, Longmont United Hospital, Qantas Airlines, and many more.
- I consistently deliver new ideas that empower brands. As recently stated by Nick Bear, CEO of Social Plaza: I think your plan is fantastic. Your idea with the colleges may be one of the finest pieces of creative marketing I have ever seen!