If only countries could think of themselves a brands. What does a country want to stand for? Imagine the possibilities — tourism, resources, entrepreneurship, education, whatever. Wouldn’t it be nice if all of our wars were global marketing wars rather … Continue reading
What about the U.S. Brand?
September 20th, 2011Green Brands: An Example of Authenticity
May 16th, 2011Tom’s of Maine has long been one of my wife’s favorite brands – a brand she has extra appreciation for because of it is authentically “green”. Its green qualities even made me a fan. How dismayed I was to learn … Continue reading
Brand Strategy: The Top 3 Brand Values of 2011
March 16th, 2011The values that a brand represents are, of course, inherent not invented. But for any company or organization that is embarking on a brand strategy in 2011, it would be wise to consider if and how your brand represents the … Continue reading
Wait a Minute on Best & Worst of 2011 Super Bowl Ads
February 9th, 2011There is no shortage of “best and worst” lists regarding this year’s Super Bowl ads, which is understandable given the hype that goes with them. I’d like to see a new best and worst list about 6 months from now … Continue reading
The Colorado Brand
October 8th, 2010This election we have a clear choice here in Colorado to either build our state’s brand or devalue it. Candidates who propose cutting education spending to help our state’s economy simply don’t have a clue. A healthy education system and … Continue reading
Why
July 8th, 2010As a businessperson who blogs you may find yourself wondering “Why am I bothering to write this?” According to data published by HubSpot, there are good reasons — customers. Given the fact there are over 126 million blogs out there, … Continue reading
Earth Thoughts
June 23rd, 2010As BP tries to get its thinking around what it means to do the right thing, the whole Gulf oil tragedy is a startling reminder of how important it is for all of us to do the right thing. Last … Continue reading
A Second Disaster
June 11th, 2010While BP is at the heart of what may be the world’s worst ecological disaster, it has done little to demonstrate a corporate conscience and that has become a brand disaster. Given the scope of their first quarter profits this … Continue reading
Let’s get engaged.
June 1st, 2010I saw an ad on TV last night (sorry, I won’t mention the brand by name) and thought to myself, “How did this get approved?” Continue reading